Superstar Summit Seminar Reveals Secrets of the Stars on Celebrity Branding, Internet Marketing & Publicity for South Florida Business Owners

by admin on January 23, 2012

Plantation, FL: The Superstar Summit is set to feature five dynamic speakers sharing insider information as to what it takes to make a successful brand and stand out above the competition. The one day event is scheduled for Saturday, January 28, 2012 from 8:00 am until 5:00 pm at the Quality Inn Conference Center, in Plantation, Florida.

Five money-making experts will share fast-track secrets for increasing income and becoming an expert and leader in a chosen field. The Superstar Summit is intended to aid entrepreneurs in growing their business quickly and is suited to new and existing small to medium sized business owners. The focus will be on creating successful revenue streams and building a brand that people will never forget!

The intensive workshop is devoted to helping people discover how to build a rabid base of loyal fans who become loyal customers. The Superstar Summit has successfully mentored countless individuals who have gone on to dominate their competition. The all day event is positioned to reveal powerful tips and information from five successful publicity experts and internet brands.

Ingrid Elfver is one of the presenters who will bring her guiding celebrity light to discuss being authentic, loving life, and doing what makes a difference in the world. Mike Koenigs has worked with greats such as Tony Robbins, Paula Abdul, Deepak Chopra and Debbie Ford and will delve into gaining traffic, leads, and sales from video and more. Tom Antion brings his simple “Three Prong Attack” on Internet marketing to make big bucks, and Barbara Theodosiou and Christina Rowe will emphasize secret strategies to scoring major publicity on both local and national levels.

Reservations are now being received for the powerful and exciting Superstar Summit. Tickets are on special now at 2 for $97.00 per person with $20 being donated to the 1000+ Club, a South Florida organization dedicated to helping women and children with cancer. There is also  a special additional VIP Seating and Luncheon with the Speakers for $147.00 with $30 being donated to the charity. Both specials included a business card ad in the program given to all attendees.

The Summit is being sponsored by Tribeca Medaesthetics , Sharon Bryne of Self Discovery Business Mastery, Florida Wholesale Printing, Divorce Party, the Musical, Cliff Moitt Productions, Poggi Wealth Institute, Florida Wholesale Printing, The Face of Today, Laurina Anderson:The Energy Shifter, Heidi Richards Mooney: Women in Ecommerce, Jan Bullard, Women’s Executive Club, Kellie Kuecha, The Brand Re-Coder and CeCe Espuet, Photographer.

Learn more by visiting http://www.superstarsummit.com or call Barbara Theodosiou at 954-309-0992


 

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What color is your brand?

by admin on June 26, 2011

At the South Florida Business Owners Networking meeting last Thursday night, we had an interesting conversation on color and how it impacts your brand. Color should be used strategically to create a winning brand. Colors evoke certain feelings and emotions, so it is important that the colors you use properly represent and speak to the market you are targeting.
 
As you can see, my website is pink. It is also the color of my book, Seven Secrets to a Successful Divorce–what every woman needs to know. Obviously my target market is women, so pink is a color that instantly identifies my book as being one for women–even before reading the title.
 
Now, my branding and marketing business, Stand Out! Media Group, uses the colors red, black and gold. These are strong colors that represent, strength, leadership, power and prestige.
 
You may create different products, events and services under the umbrella of your business and will want to give each a color
scheme to match. In order to be consistent with your brand, you can use variations of your brand’s main colors. If you are developing a product that will not include your brand’s colors, make sure to include your company’s logo on all of the product’s online and offline marketing materials.
 
Here are the meanings of various colors you can use to create your brand:
 
  • Blue: loyal, secure, trustworthy
  • Orange: courage, confidence, energy
  • Yellow: Caution, optimism, joy
  • Purple: Royalty, wisdom, celebration
  • Green: wealth, calming, nature
  • Red: Strength, leadership, power, passion
  • Brown: reliable, durable, earth
  • White: simple, clean,pure
  • Black: power, elegant, expensive
  • Pink: feminine, playful
    •  
    It is also important that you choose colors you actually like. Do not pick a color just because of it’s meaning if you do not care for that color. Remember, you are branding your business and you want to build brand recognition by using those same colors for your website, your logo, facebook profile, facebook fan page, social media backgrounds and promotional materials. In the end, make sure you choose colors you can not only live with, but colors that reflect your own personality and style.
     
    Christina Rowe is the founder of Stand Out! Media Group, creating your brand online and offline–from your logo, website, Facebook page ,profile and social media backgrounds to your promotional materials, marketing, publicity, videos and more. She is also the co-founder of the women’s organization, Women Helping Women Mastermind, an Internet Marketing and Branding Specialist and the author of Seven Secrets to a Successful Divorce. She has worked with numerous business owners, authors, speakers and other professionals, guiding them through every aspect of branding—from logo and web design to product creation, marketing and social media. Christina believes in hands-on personal management for her clients and spends considerable time with each developing their brand.
     
    She is a respected and sought after media guest who has appeared on The Morning Show with Mike and Juliet, CBS 4 Miami, NBC Miami, Channel 7 News, Fox 29 in W. Palm Beach, WXEL TV in Boynton Beach and was featured in South Florida’s Sun Sentinel and Palm Beach Post and many other publications. Christina has also been a guest on many radio shows across the U.S. and is one of the stars of the 2 Blondes and a Redhead Internet based TV show.  To sign up for a free 30 minute, strategic branding blueprint session with Christina Rowe, please visit www.standoutontheweb.com

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    Brand Yourself with Your Own Video Intro…

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