sponsoring an event1.  Put Your Business in the Spotlight

Having a presence at a conference or business event positions you and your business as an authority in your industry. You gain respect and credibility by standing out from the pack of attendees and prominently displaying your products and marketing materials. Instead of just attending an event and looking for people to share your business card with, sponsorship brings attendees who are eager to find out about your business directly to you.

 2.  Get in front of your Target Market

The event organizers of your event are spending time and money marketing the event to your target audience, bringing these attendees into the room. Your job is to come prepared to take full advantage of this opportunity by making sure to create eye catching, professional signs, marketing materials and product displays that draw attendees to you.

3. Lead Generation and New Contacts

Be sure to have some sort of lead generation system in place the day of the event. People will give up business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways

4. Get Your Brand Noticed

Being featured in the program book of the event, on the event’s website with your logo and having an item in the gift bags are all great ways to leverage your sponsorship and get brand recognition

5. New Clients, New Customers, New Business

Not only are the attendees of the event potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.

6. Give attendees a “taste” of your business

Bringing samples to an event as giveaways are a terrific way to capture attention from attendees. Be creative and think of out-of-the-box ways to stand out. By sharing a sample or trial offer of your product, you engage attendees and increase your chances of turning them into new customers.

7.  Market Your Business Inexpensively

We all know how much advertising your business can cost. It can run a thousand dollars or more to place an ad in a well-known local publication for only one time! Spending that same amount or less as a sponsor or vendor at an event is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same room with hundreds of attendees who are your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.

A Day with the Masters: Marketing Mastery 2014 Conference is being held at the Broward Convention Center on Friday, April 25th, 2014. There is a very limited amount of sponsorship and vendor opportunities available, so please visit www.daywithmasters.com and www.daywithmasters.com/sponsors.html to check on availability to see if there is an opening for your business to have a presence at this exciting event.


Facebook has come under fire recently for limiting the organic reach of fan page posts. Unless you use the “boost your post” paid feature, a majority of your fans will not see your posts. The good news however is that Facebook has now made it even easier to reach your exact target market through Facebook ads.

Yes, you do have to pay for them but the advanced targeting options are incredible. Here is an example of a Fan page “likes” campaign I am running for the South Florida Business Owners Networking Group below. I am able to reach 44,000 business owners in South Florida with this ad that will only cost me $5 a day.

Once I build up the page likes and get new fans, I can then boost my posts for as little as 5.00 and get my posts seen by the audience of people I am targeting: South Florida Business Owners.

This is an inexpensive way to easily get in front of your target audience. The advance targeting features allow you to target professions, precise interests, relationship status, parenting (and by age of children), mobile users, etc. You can even upload your own custom audience of email addresses and if they are on Facebook, Facebook will show your ad only to those people.

Although many people are grumbling about having to pay to be seen on Facebook, the flip side is the tremendous advertising and marketing opportunities this has opened up for businesses. I personally rather pay to find my exact demographic. I think once small business owners realize the power of these types ads, they will come to embrace it and use them regularly in their marketing campaigns.

Facebook advertising



Did you know you can embed someone else’s G+ post on your blog?

February 5, 2014

Tweet It’s easy! Just hover over the post on the upper right hand side. Next click on the down arrow and then “embed post”. Now, copy and paste the code, go to your blog and add a new post. Click on “text” and then “code” and then paste the code there and you will have […]

Read the full article →

How not to look ugly on your next google+ hangout…

January 13, 2014

Tweet Are you thinking  how about doing an Google+ hangout on air or participating in one and worried about how you will look on a webcam? Here is a handy infographic on the do’s and dont’s for looking great on your next hangout from Mixergy and Lemonly:

Read the full article →

Video Marketing: Why you should use it in 2014

January 10, 2014

Tweet Is video in your marketing arsenal for 2014? If not, then it should be! Video builds your authority, positioning you as an expert and trusted figure in your field. Putting a face and voice to your business is crucial for building the trust and likability factor of your company. When you visit a website […]

Read the full article →

Are you using Pocket? It’s a great productivity tool!

January 6, 2014

Tweet Today’s tech tip is Pocket (www.getpocket.com). I love this free tool! You can bookmark and save websites, articles, videos, etc. on your computer, smartphone and tablets and it syncs. The layout is very nice and you can tag and easily find the stuff you add. So much better than using the bookmark feature on […]

Read the full article →

Are you a Business Owner with not enough time? This can help…

December 10, 2013

Tweet Time!  I just don’t have enough of it and cannot accomplish what has to be done!  This is a complaint we are hearing from more and more often. Business owners and senior managers are spending more time working IN their business. They – o    are forced to wear way too many hats! o    don’t have time to […]

Read the full article →

Tech Tips & Resources: Fancy Hands

November 26, 2013

Tweet Today’s resource of the day is: Fancy Hands. Get U.S. based assistants to handle your mundane tasks for less than $1 a day. Fancy Hands says they will do “Anything a smart, patient, internet-savvy person with a cell phone can conquer. As long as it’s legal, we’ll do it.” I can’t wait to try […]

Read the full article →

The tool successful business owners use…

September 4, 2013

Tweet Do you know where your target market is spending their time on social media? Would you like to find out how to quickly and easily identify and target them by location and profession? Then you need to be leveraging the power of Linkedin! Linkedin is hands-down the best social media site to build strong relationships with […]

Read the full article →

How to use Linkedin: 5 Quick Ways to Stand Out on Linkedin

August 28, 2013

Tweet Are you confused about how to use Linkedin for your business?  I have found Linkedin to be the best business tool to attract new clients and build relationships with other business professionals. Here are 5 quick ways to stand out on Linkedin and be perceived as the expert in your industry. My new online […]

Read the full article →